Management Team

Winnie Cheng – Chief Executive Officer

Winnie Cheng is the Chief Executive Officer of PR ASIA Consultants Limited. Cheng has over 20 years of solid experience in the media industry and a well-built relationships with Government Officials, Chambers and Associations. With the experience acquired over the years, she has been responsible for managerial functions of corporate decisions, strategic directions, operation efficiency, business exploitation, decision making and to crisis management.

Prior to joining PR ASIA, Cheng was a General Manager at Economic Digest magazine in New Media Group for 13 years. She played a significant role in the Group’s success and facilitated Economic Digest to become not just the leading business & financial magazine but a reputable brand in the finance and publishing industries. Cheng led Economic Digest to explore numerous business opportunities, such as the industry pioneering ceremonial awards, the industry leading seminars / business conferences, development of related business and activities that capture cross-border market opportunities, as well as successfully led the traditional Media to step into the Digital Era way before others in town, which laid the cornerstone for the company’s digital business success. Earlier in Cheng’s career, she was the Business Development Director of the CM Group, one of the largest publication groups in Hong Kong and Regional. Cheng was the management personnel in charge of setting strategic directions and overseeing the operation of ELLE, MenMode, Mode, Couture, Eve and Eve Essentials magazines.

Cheng possesses an Executive Master of Business Administration (EMBA) Master’s degree from The Chinese University of Hong Kong, obtained an Executive Diploma in Management from the Chartered Management Institute, UK (Master’s Degree of FHEQ, Level 7 of NQF), completed the Entrepreneurial Leadership and Innovation Silicon Valley Program at Stanford University, US as well as an Advanced Program on Leadership in the 21st Century at University of Oxford, UK.

Furthermore, Cheng is active in serving the community through being a committee member of various reputable associations, for instance she was appointed as the Mentor of Postgraduate Student of Peking Central University of Finance and Economics from 2009-2012, as the Hong Kong expert team member of HK Information Technology SME ‘Shenzhen / HK Innovation Circle’ Consult (Qianhai Program) in 2009, as well as in 2011, accepted the appointment by the Home Affairs Bureau as a member of the Public Affair Forum. Cheng is a founding Vice President of the Golden Bauhinia Women Entrepreneur Association and the related Charitable Foundation, an Executive Committee Member of The Y. Elites Association and a Vice Chairman of its Women Subcommittee, a Vice-Secretary of the Youth Committee of the Federation of Hong Kong Guangdong Community Organizations YOUTH, an Executive Vice-Secretary of YGT Youth Association, an Executive Director of New Territories General Chamber of Commerce, a Director of The Hong Kong Chinese Importers’ & Exporters’ Association, as well as a Member of The Chinese General Chamber of Commerce. Such bonds allow Cheng to make contributions to the society.