Lorraine joined PR ASIA Consultants Limited in 2008 from the marketing communication field. Presently, she is responsible for daily account management and supervision, formulating strategies and providing professional advice to clients from various sectors, including information technology, telecommunications, pharmaceutical, skin care and properties as well as professional organizations such as Hong Kong Health Food Association.

Prior to joining PR ASIA, she was an in-house public relations practitioner at Hong Kong Housing Authority, Midland Realty (SEHK: 1200), China South City Holdings Ltd (SEHK: 1668), PYI Corporation Ltd (SEHK: 491) and Paul Y. Engineering Group Ltd (SEHK: 577). She has held increasingly responsible positions and capacities in corporate affairs, marketing communications, public relations, media relations and event management.

She obtained a Master’s degree in New Media from the Chinese University of Hong Kong and a Bachelor’s degree in Arts from the University of Hong Kong. She also earned a Diploma in Marketing from the University of Hong Kong.